Welcome to On Verticality. This blog explores the innate human need to escape the surface of the earth, and our struggles to do so throughout history. If you’re new here, a good place to start is the Theory of Verticality section or the Introduction to Verticality. If you want to receive updates on what’s new with the blog, you can use the Subscribe page to sign up. Thanks for visiting!
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Skyscrapers of Philadelphia
The illustration above shows a lineup of tall buildings from 1898 in Philadelphia. All of them are of similar height, save for the City Hall Clock Tower. It stands alone, rising to a height of 548 feet, or 167 meters. It was the tallest building in the world when it was completed in 1894, and remained so until the completion of the Singer Building in New York in 1908. This status as the world’s tallest building is reinforced by the illustration, which shows it utterly dominating the other buildings in the city.
The Eiffel Tower Effect
When the Eiffel Tower was completed in 1889 for the World’s Fair in Paris, it changed the world. It re-defined what humans were capable of, and it gave the city of Paris an architectural icon that hasn’t faded with age. It was the tallest structure in the world, and it allowed its visitors to achieve verticality. As such, upon its completion the world took notice. Countless media sources reported on the structure, and it instantly took its place on the world stage. Pictured above is one such example of this. It’s an illustration from an 1889 issue of Punch magazine, and it shows a flock of birds flying toward the Eiffel Tower. These birds represent the countries of the world, and the piece was meant to symbolize the world’s envy for the iconic tower.
Best-Laid Plans : The Metropolitan Life North Building
The best-laid plans of mice and men oft go astray. This quote pretty much sums up the story of the Metropolitan Life North Building. What began as a design for the world’s tallest building ended with a bulky mid-rise building that feels too grand for its modest height. Pictured above is an illustration of the original design, located on the east side of Madison Square Park in New York City. Topping out at 100 stories tall, it would’ve been the tallest building in New York by a long shot. Then the Great Depression happened.
The Woolworth Building and the Question of Ornament
Pictured here is a combined elevation and section showing the crown of the Woolworth Building in New York City. Completed in 1912, the tower was the tallest building in the world at the time, and featured Neo-Gothic detailing throughout. As the drawing shows, this detailing is largely superficial, however. This is highlighted by the stark contrast between the left and right hand side of the drawing. This dichotomy between exterior and interior raises a couple questions related to verticality.
The Secret Apartment at the Top of the Eiffel Tower
Pictured above is an illustration of the Eiffel Tower’s original crown design. You can see the main observation deck, which is packed with people, all enjoying the view atop the tallest building in the world. Unbeknownst to them, however, is the private apartment located on the floor just above them. It was designed by and for Gustave Eiffel as a private space for himself to entertain notable guests and perform scientific experiments. It’s generally referred to as the secret apartment, but it was fairly well-known to the public that Eiffel built the space for himself.
The Pabst Building and the Symbolism of Verticality
In 1890, Frederick Pabst purchased a plot of land at the center of downtown Milwaukee, on which he planned to build a headquarters for his brewing empire. A year later, the Pabst Building was complete. Standing fourteen stories and 235 feet (71 meters) tall, it was the tallest building in the city at the time, and it was a wonderfully detailed example of the Renaissance Revival style. Being Milwaukee’s tallest building was symbolic for Pabst and for the city, however his building’s dominance wouldn’t last as long as he’d hoped.
What Everybody Wants To Know About The Empire State Building
Only the most famous and iconic buildings of the world get their own marketing. The Empire State Building in New York City is one of these, and the brochure pictured above is a fantastic little bit of marketing for the tower. I don’t know when it was made or where it was sold, but given the television antenna at the summit, which was installed in 1965, it’s probably from the late 1960’s or 70’s.
“[In the mountains], the highest parts of the loftiest peaks seem to be above the laws that rule our world below, as if they belonged to another sphere.”
-Conrad Gesner, Swiss physician and naturalist, 1516-1565.
“You don’t build [the world’s tallest] skyscraper to house people, or to give tourists a view, or even, necessarily, to make a profit. You do it to make sure the world knows who you are.”
-Paul Goldberger, American architecture critic, born 1950.
The Phare du Monde Pleasure Tower
Pictured above is a tower proposal from 1933 for the 1937 World’s Fair in Paris. It features an external spiral ramp leading to a parking garage 1640 feet (500 meters) from ground level.[2] Once at the top, visitors would find a restaurant, hotel and observation deck, and the spire contained a lighthouse beacon and a meteorological cabin. The view? Sublime. The design? Utterly ridiculous, unless taken as a satirical statement on civilization’s reliance on the automobile.
The Tallest Building in The South
To hell with context. The artist behind the postcard above must have been thinking something similar when conjuring up the fantasy that was to be The tallest building in the South. I use the term artist, rather than architect or designer, because the building depicted hasn’t been designed, but rather imagined. It’s a non-functional idea for a tall building, rather than an actual building proposal.