Welcome to On Verticality. This blog explores the innate human need to escape the surface of the earth, and our struggles to do so throughout history. If you’re new here, a good place to start is the Theory of Verticality section or the Introduction to Verticality. If you want to receive updates on what’s new with the blog, you can use the Subscribe page to sign up. Thanks for visiting!
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The Pabst Building and the Symbolism of Verticality
In 1890, Frederick Pabst purchased a plot of land at the center of downtown Milwaukee, on which he planned to build a headquarters for his brewing empire. A year later, the Pabst Building was complete. Standing fourteen stories and 235 feet (71 meters) tall, it was the tallest building in the city at the time, and it was a wonderfully detailed example of the Renaissance Revival style. Being Milwaukee’s tallest building was symbolic for Pabst and for the city, however his building’s dominance wouldn’t last as long as he’d hoped.